Using sites like Facebook and Twitter for lead generation are a network marketer’s dream. They are seemingly ready-made for spreading a message through a network of people.
Friends and family networks are already in place, and people are used to sharing and spreading information they find interesting. Almost any user has an instant audience of hundreds of people, and can potentially reach thousands all around the world within minutes.
If you are serious about growing your Network Marketing business online you need to use these websites to their full potential, and you need to make the best use of your time.
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You need to go where the crowds are. You need to go where you can broadcast your message to thousands of people at once. And you need to go where you don’t ever have to pay a penny to advertise your business!
Twitter for lead generation is the latest social networking success story, and is now used by millions of people. It’s used by local businesses, and even big corporations. It’s used by the woman who lives next door to you, and even Paris Hilton. And it’s even used by the President of the United States. Ignoring the site is no longer an option. It’s simply become too important and too popular.
WHAT IS TWITTER?
Twitter is a “micro blogging” service which allows you to connect with people all over the world in real-time and share short public messages with each other. Instead of being forced to publish massive blog posts every time you want to share something or make a point, you can instead post Twitter messages no longer than 140 characters and spend no longer than 3 minutes a day doing it.
Twitter is a great solution to a problem we all have. We want instant communication, we want to be heard, and we don’t have a lot of time spare every day for complex marketing strategies. Twitter goes with you in your pocket, on any cell phone that can send SMS messages and every internet enabled device, and lets you broadcast your thoughts on a whim to thousands of people.
HOW DOES TWITTER WORK FOR LEAD GENERATION?
Businesses are using Twitter to reach new and existing customers online, and to increase traffic to their websites. If you succeed in sharing relevant “tweets” (public twitter messages), and increasing your list of followers, you will be able to start directing people off twitter and into your lead generation process.
- Maybe you want them to subscribe to your blog
- Or sign up to your email list
- Or maybe you want them to call you on the phone
- Or add you on Skype
- Or simply go straight to the sign up form for your business opportunity
- Your Twitter marketing strategy can achieve all these goals and more.
I hope you’re ready to take your first step into the world of micro blogging!
HOW TO GET SET UP
Your first step in using Twitter for lead generation is to set up your profile. Go to twitter.com now and sign up if you haven’t done so already, and fill in each piece of information they ask for. Write a short and interesting bio, add your website link, and upload a photo of yourself.
Your next step is to spend time customizing the colors and background. You could use a tiled pattern, or you could even create a custom Twitter background containing your website name and logo, and a short message from you. A custom twitter background will be the most memorable and interesting option, so I’d recommend creating something unique to you.
You can search Google for Custom Twitter Backgrounds to find many sites with both paid and DIY options.
WHAT SHOULD YOU POST?
What you’ve got to remember when posting Twitter updates is that the people following you are doing so because they find what you post interesting. Nobody wants to follow someone who posts nothing but sales messages all day long, so make sure you inject a good mix of content.
Post photos from your phone or from your Flickr profile, link to interesting websites and news stories, share messages that allow your personality to shine through. In short: Don’t be afraid to link to your blog posts and recruiting website, but don’t make it all you do.
GETTING MORE FOLLOWERS
The quickest way to grow your list of followers is to make the first move and start following your target people yourself, because many will follow you back either automatically almost straight away, or manually within a few days. You can always unfollow whoever doesn’t follow you back, so you will end up building yourself a large reciprocal following in a fairly short space of time.
You can find the right people to follow, based on what they are “tweeting” about, by using the Twitter Search Engine at www.search.twitter.com
There are also 2 tools to help you automate this whole process:
TweetAdder – www.twitteradders.com/tweet-adder
SocialOomph – www.socialoomph.info
Success on Twitter depends on how well you can reach targeted followers.
Get more followers, get them to your website or blog or email newsletter, and then treat them just like every other lead in your recruiting funnel. You might never have to pay for an online ad again!